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Saturday February 17, 2018 - Email this article to a friend

The campaigning environmental group has received the money from Ikon Pass. Read more here about POW.

The Ikon Pass is a new ski and snowboard pass product from  the US company, Alterra, and it has partnered with Protect Our Winters (POW) to further climate change education and advocacy.  

The $50k partnership includes: creation of the Ikon Pass Fund, a Summit Level donation and a complimentary one-year Protect Our Winters membership for each Ikon Pass holder for the 2018-2019 winter season. 

Its purpose is to support industry-led climate initiatives towards POW's three priorities of setting an economy-wide price on carbon, transitioning to a clean-energy economy by investing in solar energy, and utilizing innovative transit solutions to minimize greenhouse gas emissions.  

See here for an earlier PlanetSKI article on Protect Our Winters: 
"The Ikon Pass Fund is a proactive response that helps connect snow sports enthusiasts to their passion in the midst of a changing climate," said Mario Molina, Executive Director of Protect Our Winters.

"With this unique partnership, the Ikon Pass is stepping off the sidelines to not only help support POW's initiatives as a Summit Level sponsor, they will also be helping to draft unique opportunities to further POW's leadership position on climate within the snow sports community." 

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"It's a natural partnership between the Ikon Pass and Protect Our Winters, and we are proud to collaborate on tackling climate change together, an issue that has a profound impact on our industry and community," said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company.

"The Ikon Pass Fund offers the flexibility to be creative and spontaneous with various opportunities and activation throughout the year to further highlight POW's message and initiatives."   

See here for earlier PlanetSKI articles about the Ikon Pass and Alterra.
See here for the main PlanetSKI news page with all the latest stories from the mountains.

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