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Tui downbeat
Tuesday August 17, 2010 - Email this article to a friend
Now this is probably one for the ski industry insiders only as there are a lot of rather dull facts and figures, but many people in the British ski world look at PlanetSKI for information. It may also affect your ski holiday next winter.
The largest travel operator in Europe, Tui, has warned that its profits will be lower than expected after a weak performance in the UK market.
The company has 500 brands in 20 countries including the UK's largest ski operator, Crystal. It also owns FirstChoice and Thompson. It runs schools programmes and is a major player in the UK ski area.
In a recent report is says it is beong forced to sell more late and last minute holidays at discounted prices, thus affecting its margins and profitability.
It said the volcanic ash cloud, a good summer in the UK and political uncertainty hit sales of holidays abroad.
The cost of the volcanic ash cloud has been put at over £100m.
It came right at the end of the ski season and it had an impact on skiers and snowboarders as we reported here.
Crystal did especially well in getting its clients home and was widely praised for its efforts.
Tui saw a 4% fall in sales to £3.4 billion during the last quarter.
Underlying operating profit was up 1%.
Early season bookings upThe report was mainly concerned with summer holidays but obviously there are implications for the winter period too.
However this summer sales of ski holidaysare up on last year.
"For winter 2010/2011 cumulative bookings in the UK are up 3% and bookings in the last four weeks are up 22%," says . Peter Long, chief executive of TUI Travel PLC.
For next winter the company is being more upbeat than last year when it cut 40% of its chalet business as it anticipated a lower demand.
Next winter it predicts things will stabilise as the boss of Crystal, Mathew Prior, said in this story on PlanetSKI last month.
For an interview with Prior about how last winter went and what he expects to happen next season see the PlanetSKI video below that we recorded in July.
It is also thought that new winter routes will be introduced by TUI.
"Thanks to improved productivity of its fleet in its winter flying programme and a change in the fleet mix in Canada from B757s to B737-800s, there is a capacity increase in the UK for Winter 2010/11," said TUI.
It is likely there will be extra capacity on some ski routes.
Already there is an additional route from from Gatwick to Innsbruck, starting on 7th December for the season with 143 seats.
Details of prices and the package are currently being worked out.
More will follow and we will let you know about them when we hear on PlanetSKI.
In the meantime for industry watchers and insiders see below for a detailed overview with Peter Long, chief executive of TUI Travel PLC.
It makes interesting reading.
If you like that sort of thing.
"The strong booking trends experienced up until the volcanic ash disruption in mid-April and the subsequent rebound in early May were not sustained throughout the early summer period.
This was particularly marked in the UK source market where trading was affected by further airspace closures, good weather and post election uncertainty regarding the emergency budget. All of these factors have had an impact on consumers' booking patterns.
Consequently, the booking curve has shortened and the mix of lates market sales for summer 2010 has increased. The higher than expected proportion of sales in the lower margin lates period will inevitably affect UK profitability. Additionally in Germany, although volumes have been good, there is continued price pressure in commodity segments.
When we take the later booking curve and the adverse impact of foreign exchange translation into account, we believe that the results for the year will be at the lower end of the range of expectations.
Furthermore, it remains difficult to predict how the later booking pattern will change over the next 12-18 months in the light of the current economic environment. We are, therefore, taking a more prudent view of the outlook, including the timeline for the delivery of our margin roadmap.
Nevertheless, I have a strong belief that our continued focus on differentiated product, turning around underperforming businesses and growth initiatives will enable us to achieve our medium term margin targets".
TUI said since its last update, industry booking volumes were around 10% down on the prior year in the UK.
Within this difficult market context we traded relatively well, but nevertheless have experienced slower booking trends (2% lower in the period) compared to the strong trading seen before April.
This has resulted in more stock left to sell in the lates period, leading to lower booked margins than previously expected. Whilst demand has improved in recent weeks, margins are lower than previously forecast and load factor is now 83%, one percentage point lower than the prior year."
For winter 2010/2011 cumulative bookings in the UK are up 3% and bookings in the last four weeks are up 22%.
TUI said thanks to improved productivity of its fleet in its winter flying programme and a change in the fleet mix in Canada from B757s to B737-800s, there is a capacity increase in the UK for Winter 2010/11.
It is currently too early in the booking cycle to determine whether we will achieve a margin benefit from these actions given the current economic environment," it said.
Whilst encouraged by early trading for the upcoming winter season, we remain cautious on the outlook for demand beyond this financial year given the uncertain economic environment facing many of our customers and therefore we are taking a more prudent view of the timeline for the delivery of our margin roadmap.
However, with a continued focus on offering more unique holiday experiences and improving the profitability of our poorer performing businesses we remain confident that we can still achieve our medium term margin targets."
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