St Moritz wins award
Tuesday November 8, 2011 - Email this article to a friend

The Swiss resort has won the prize for the best European Ski Resort at the British Travel Awards. Val d'Isere came second and Chamonix third. Which is your favourite resort?

A selection of ski resorts were nominated by a panel of experts and then the public voted.  More than 700,000 votes were cast in the competition.

1,000 travel experts were at the awards ceremony earlier this month in London to hear who the winners were.

In the category of best European ski resort St Moritz came out on top.

The awards are perhaps the most important within the British travel industry.

"The British Travel Awards is the largest awards programme in the UK, created to reward travel companies, with the winning accolade being the benchmark for excellence when it comes to finding out who really is the best in the business of travel for the UK consumer.  This year the competition was fierce and St. Moritz is to be congratulated on its achievement," said the British Travel Awards' chief executive, Lorraine Barnes Burton.

"We are very proud to receive this recognition from our British guests especially because St. Moritz has such a long tradition of hosting British visitors," said Ariane Ehrat, managing director of Engadin St. Moritz.

Skiing in St Moritz

 

 

 

 

 

 

 

 

 

 

 

The Swiss resort was where winter tourism started in 1865 when a local hotelier encouraged British aristocratic summer visitors back in the winter.  He said if they didn't enjoy the experience then he would refund all their costs.

He didn't have to.

For further information about this historical episode and other details on St Moritz see this PlanetSKI sponsored feature on the resort.

It may also tell you what is so special about the place.  Here at PlanetSKI we are big fans of it and hope to be visiting this coming winter.

So which is your favourite ski resort and why? Please tell us in 140 characters or tweet us at @PlanetSKI

For the spirit of the mountains

Which is your best resort and why? Please tells us in 140 characters.

PlanetSKI reserves the right to edit any comments. In most cases a selection of your comments will be published, displaying your name and location unless you state otherwise in the box below.

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Your comments:

Zermatt. It's impossible to beat but I wish the lift pass was cheaper.

James , London and Verbier


Verbier - Best slopes and best bars!
Robbie sanders, London

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