The PlanetSKI Chairlift Chat... with Mathew Prior
Friday April 13, 2012 - Email this article to a friend

Here at PlanetSKI we meet many interesting people as we meander round the mountains. Some are household names and others you may not have heard of. All have something interesting to say as we have a Chairlift Chat...

You have probably never heard of him but Mathew Prior is the overall boss of Crystal, the largest British Ski Tour Operator.

He is one of the most influential people in the British ski industry and shapes the snowsports holidays we all have.

PlanetSKI caught up with him on a recent visit to Sochi in Russia where the 2014 Winter Olympics will be held.

Crystal is the first British Tour Operator to offer holidays to the ski resorts near Sochi and he reckons Russia could be the next major ski area in the world.

So, where is Mathew's favourite resort? At the moment it is Silvretta-Montafon in Austria where PlanetSKI was last December.

For another of our Chairlift Chats... see this recent one with the 16-year old US ski sensation, Mikaela Shriffin, who is already being hailed as the next Lindsey Vonn.

For the spirit of the mountains

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