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Snow is boost for the ski industry
Thursday December 4, 2008 - Email this article to a friend

Winter really couldn’t have got off to a better start. With the economic worries Mother Nature has come to the rescue. We have a news video report.

As you will no doubt already know there is thick snow covering pretty much the whole of the Alps and the Pyrenees too.

The Austrian resort of Obergurgl has 2.5m on its upper slopes while Passo Tonale in Italy has almost 5m. Cortina has received 1.5m in the past few days alone.  A further batch of ski resorts are opening this weekend to the best conditions in recent times. 

formigal_400Switzerland, Austria, Germany and France are predicted to get further snow this weekend with up to 0.5m in some places. A 2 day storm is due to come in from the West. Next week is set to be cold so it really couldn't be better.

Here on planetSKI we’ve shown you images of the snow from plenty of the major resorts but the pictures on this page are from little-known Canazei in the Italian Dolomites and Formigal in the Spanish Pyrenees.

If you want to see further stunning photos of the snow, taken this week, then look at our updated photos of the week on the home page.

For the multi-million pound ski industry the snow could not have come at a more opportune moment.



“It’s about the best start we could have hoped for as snow has been falling thick and fast and we’ve certainly seen an increase in bookings,” says Marion Telsnig, the press spokesperson for Tui ski, the company that operates Crystal, Thomson and First Choice.

It's the same at Britain's other leading tour operator, Inghams.

"Our clients are really excited by the recent heavy downfall of snow and we've seen an increase in bookings over the past couple of weeks as a result," says Lynsey Devon, Inghams PR Manager.

See the video below for a report we made in Ischgl last week.

We'll bring you a video report next Monday here on planetSKI on the reaction of the ski industry to the heavy snowfalls and more stunning video of people enjoying it.

italian_dolomits_1_400A good barometer of how bookings are going is the number and level of discounts on offer.  If holidays are selling well then the deals are few and far between, but if bookings are down then the deals roll out.

There are still a few very good offers around but not that many. For example Ifyouski is offering a half price holiday to Morzine, departing on December 20th. 

Take a look at our deals and discounts section for this and other offers.

However, in general there are not nearly as many bargains around as a few weeks ago and the savings are now less.

With the all-important Christmas and New Year period just around the corner the signs for the ski industry are looking pretty good.

Better than most people hoped for a few weeks ago.

Related Links

www.inghams.co.uk

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