News Headlines |
Aug
17
17
BA sells ads on boarding passes
Monday August 17, 2009 - Email this article to a friend
In another move to raise revenue the struggling airline will sells advertisements targeted to individual flights and groups.
It said it is making the move due to the “current economic times”.
The airline is already making major cuts and has just announced skiers and snowboarders will have to pay for the carriage of their equipment next season.
It is also cutting meals and snacks on short haul flights.
The airline recently announced a loss of £106 million for the last quarter.
It says it will sell space to brands with a strong heritage and parity with BA.
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