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Dec
11

Swedish ski resort company buys into Alps
Friday December 11, 2015 - Email this article to a friend

SkiStar AB that owns and runs resorts in Scandinavia has bought a majority shareholding in St Johann in the Tirol in Austria.

It will own 68% and a letter of intent has been signed SkiStar and the major shareholders of St Johann.

The resort is a typical Tirolean resort area located 125 km from Munich and 95 km from Innsbruck. 

It is near Kitzbühel.

The ski area has about 300,000 skier days per year.

The Swedish company own and runs ski resorts at the alpine destinations Sälen, Åre and Vemdalen in Sweden together with Hemsedal and Trysil in Norway as well as Hammarbybacken in Stockholm.

It is its first move into the Alps

SkiStar AB has been on the look out for a resort in the Alps to compliment its Scandinavian resorts for a number of years.

"St. Johann is a good place to establish SkiStar in the Alps. Through our knowledge, the destination's geographical location and a positive hotel expansion in St. Johann we see potential for developing the destination," said the CEO of SkiStar, Mats Årjes.

"Through this acquisition we will be able to offer our guests a European ski resort that complements our Scandinavian destinations. It also presents an opportunity to promote St. Johann as a SkiStar destination for a European audience with a focus on family ski experiences. We see our establishment in the Alps and St. Johann as a challenging, exciting step forward for our business model," he added.

Industry watchers will follow the move and some believe the company is after more resorts in the Alps.

St Johann piste mapSt Johann piste map

 

 

 

 

 

 

 

 

 

 

 

 

Last week the PlanetSKI content editor, James Cove, was in the Norwegian resort of Hemsedal that is onwed by SkiStar AB; see here for his blog from Norway.

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

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