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WORLD SNOW DAY CLAIMS SUCCESS
Thursday January 19, 2017 - Email this article to a friend

There were 478 events in 46 countries across the world as 3m people were involved in the 6th edition that took place last weekend. NEW

The idea is to bring the joy of snowsports to children and their families.

To encourage the next generation.

Combined with the 628 SnowKidz events, the total reaches 1,106 events for the 2016/2017 season.

Amongst this group there was a record eight nationwide initiatives in Austria, Canada, China, Iceland, Latvia, Poland, Lithuania and Russia.

Events happened across the world.

For some, including Snow City in Saudi Arabia, the Danish Ski Association and Liechtenstein Ski Association, World Snow Day 2017 was their first edition.

Other resorts have been involved from the start including Zakopane in Poland, St. Anton in Austria, Sofia in Bulgaria, Lake Louise in Canada and the Italian resort of Cortina.

A team from PlanetSKI was in the small Swiss resort of Fiescheralp in the Valais canton where we saw dozens of families out on the slopes enjoying free and discounted skiing.

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"It is a fabulous event to encourage the next generation of skiers and snowboarders and we are proud and happy to be a part of it," David Kirstens from the resort Tourist Office told us.

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It is estimated a record three million people were reached via the World Snow Day digital channels and at events during the World Snow Day 2017.

When taking into consideration the communications prior to the day the number quickly increases to over 30 million.

"Each time this event takes place we impact snow sports globally and it receives a large boost. The World Snow Day has well and truly moved beyond talking and is now leading the changes we want to see in snow sports," said the International Ski Federation President, Gian Franco Kasper.

Looking ahead the impact of World Snow Day will continue after the 15th January 2017.

As part of the programme Event Organisers have the chance to participate in the first World Snow Day Awards.

There are three categories, Best World Snow Day, Best Small World Snow Day and Most Innovative.

The top prize in the Awards will carry a cash reward of 10'00CHF.

Organisers wishing to nominate their events may do so through the submission of their event report online.

Finally one lucky family will win a trip to the FIS Alpine World Ski Championships in St Moritz in February 2017 thanks to World Snow Day, Eurosport, Swiss and St. Moritz. 

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

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