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Friday June 2, 2017 - Email this article to a friend

New direct Delta flight from Heathrow to Utah has been cut after just one winter due to poor sales: A blow for GB skiers.

It was unveiled in a blaze of publicity last year and was seen as a significant boost to a struggling GB/US ski industry.

"It's hugely disappointing given how much potential the flight had," said the managing director of Ski Independence, Michael Bennett.  

At the time it was predicted to be a possible game changer as it gave easier access to some of the best resorts in the USA that are within an hour of Salt Lake City.

These include Alta, Snowbird, Park City and Deer Valley.  

Then there are the smaller cult resorts like Powder Mountain and Sundance. 

The merger of Canyons and Park City created an area of comparable in size to some European ski areas.

As the flight details were unveiled it was welcomed by the Utah snowsports industry. 

"Ski Utah is very excited about Delta Air Lines' new non-stop flight from Heathrow to Salt Lake City. We've waited a long time for this flight and I'm confident that it will help increase the number of British skiers coming to Utah," said the VP of Marketing & Operations for Ski Utah, Raelene Davis, to PlanetSKI at the time. 

So what went wrong?


Heathrow - Salt Lake City, February 7th 2016Heathrow - Salt Lake City, February 7th 2016

"It comes as no great surprise as sales were low and despite the huge amounts of snow in the US last winter the strengthening dollar put some off and they opted for Canada instead if they wanted to ski in North America," said the PlanetSKI editor, James Cove.

"I was on the flight in February and the plane was not even half-full and in this day and age that is simply uneconomical," James added.  

- PlanetSKI on a Utah road trip - 6 resorts in 7 days  

- Back in Powder Mountain      

- New direct flight to Salt Lake City

Great service!Great service!

The summer service continues but it is a blow for the snowsports GB/US snowsports industry.  

We will be updating this story with further reaction so do check back later.      



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