News Headlines     |     
Jun
2

Email

SALT LAKE CITY SKI FLIGHT AXED
Friday June 2, 2017 - Email this article to a friend

New direct Delta flight from Heathrow to Utah has been cut after just one winter due to poor sales: A blow for GB skiers.

It was unveiled in a blaze of publicity last year and was seen as a significant boost to a struggling GB/US ski industry.

"It's hugely disappointing given how much potential the flight had," said the managing director of Ski Independence, Michael Bennett.  

At the time it was predicted to be a possible game changer as it gave easier access to some of the best resorts in the USA that are within an hour of Salt Lake City.

These include Alta, Snowbird, Park City and Deer Valley.  

Then there are the smaller cult resorts like Powder Mountain and Sundance. 

The merger of Canyons and Park City created an area of comparable in size to some European ski areas.

As the flight details were unveiled it was welcomed by the Utah snowsports industry. 

"Ski Utah is very excited about Delta Air Lines' new non-stop flight from Heathrow to Salt Lake City. We've waited a long time for this flight and I'm confident that it will help increase the number of British skiers coming to Utah," said the VP of Marketing & Operations for Ski Utah, Raelene Davis, to PlanetSKI at the time. 

So what went wrong?

This:

Heathrow - Salt Lake City, February 7th 2016Heathrow - Salt Lake City, February 7th 2016


























TOP STORIES ON PLANETSKI:
"It comes as no great surprise as sales were low and despite the huge amounts of snow in the US last winter the strengthening dollar put some off and they opted for Canada instead if they wanted to ski in North America," said the PlanetSKI editor, James Cove.

"I was on the flight in February and the plane was not even half-full and in this day and age that is simply uneconomical," James added.  

- PlanetSKI on a Utah road trip - 6 resorts in 7 days  

- Back in Powder Mountain      

- New direct flight to Salt Lake City

Great service!Great service!


























The summer service continues but it is a blow for the snowsports GB/US snowsports industry.  

We will be updating this story with further reaction so do check back later.      

AxedAxed














       












See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: No1 for ski news

Related Articles

WHITE IS THE NEW BLACK (Wednesday November 22, 2017)
HOLIDAYS SURGE AS SNOW FALLS (Monday November 20, 2017)
PARIS TRANSFERS (Thursday November 2, 2017)
INSURANCE PREMIUMS SET TO RISE (Monday October 23, 2017)
RAIL TICKETS TO THE ALPS ON SALE (Saturday October 14, 2017)
NEW SWISS SKI PASSES (Wednesday October 11, 2017)


With thanks to our main sponsors...

Platinum partners

Bronze partners