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NAMED AT LAST - Katie Bamber, Senior News Reporter
Thursday January 11, 2018 - Email this article to a friend

Alterra Mountain Company is the new name in the ski industry to know; The partnership & resorts that include Aspen NEW

 

 

 

Remember all this buzz about Aspen Skico, the buying of resorts, the 'duopoly' of Vail Resorts and Aspen Skico last summer?

Perhaps not - it was all very confusing due to the number of company names being thrown out.

In short:

In April last year, Aspen Skico - that is the collection of the four mountains of Colorado's resort Aspen - and business partner KSL Capital Partners teamed up and a week later acquired the 12 resorts of Intrawest.

Since then Mammoth Resorts in California joined the team as well as the resort of Deer Valley in Utah.

But now... The joint venture name has been released.

One that will cover all resorts under the Aspen umbrella and rival the big dog in the North America ski industry, Vail Resorts.

Alterra Mountain CompanyThe joint venture name, Alterra Mountain Company

 

 

 

 

 

 

 

 

 

 

 

 

"Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations," President and CEO of Alterra Mountain Company David Perry says.

"Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favourite mountain, and enticing them to visit new destinations on their bucket list."

"We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future," Perry states.

The name Alterra is a fusion of the words altitude and terrain/terra - 'paying homage to the mountains and communities that form the backbone of the company'.

To catch up on the backstory see here as PlanetSKI reported through the year:

  • Aspen Buys Deer Valley
The resorts that make up Alterra Mountain Company in the USA and Canada are:
  • Steamboat and Winter Park in Colorado
  • Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California
  • Deer Valley in Utah
  • Stratton in Vermont
  • Snowshoe in West Virginia
  • Tremblant in Quebec
  • Blue Mountain in Ontario
See here the new company:

And the new pass to rival the Epic Pass from Vail Resorts will be announced soon.

We wonder what it's name will be!

Alterra Mountain CompanyAlterra Mountain Company

 

 

 

 

 

 

 

 

 

 

 

 

 

 

See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: No1 for ski news

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