LIFT PASS WARS IN NORTH AMERICA
26th January 2018 | Katie Bamber, Senior News Reporter
Introducing the Ikon Pass – a collective ski pass covering 23 ski resorts to rival Vail Resort’s Epic Pass.
Earlier this month the name was announced for the biggest new ski company in North America and now the collective ski pass has been presented.
One to cover Jackson Hole, Aspen, Squaw, Mammoth and many more…
The name of the new boss company and new pass?
Alterra Mountain Co. and its Ikon Pass.
Alterra Mountain Company is a partnership that has brought together a mass of big-name ski resorts led by Aspen Skico.
The collection just grows and rivals the mighty Vail Resorts in a duopoly within North America’s ski industry.
When Aspen started snapping up resorts to take on the mighty Vail Resorts we reported on it:
Catch up on Alterra Mountain Co news here:
From the editor:
PlanetSKI’s editor, James Cove, will shortly be giving his analysis once he has mulled it all over and had a few conversations.
He will post his thoughts here later on Sunday.
Suffice to say that pretty much all the major resorts in the whole of North America are now under the control of two companies.
Just imagine that in the Alps.
So, which resorts will the new Ikon Pass cover?
- Winter Park Resort
- Squaw Valley Alpine Meadows
- Mammoth Mountain
- June Mountain
- Big Bear Mountain Resort
- Stratton, Snowshoe
- Blue Mountain
- Deer Valley Resort
- Aspen Snowmass
- Copper Mountain Resort
- Eldora Mountain Resort
- Jackson Hole Mountain Resort
- Big Sky Resort
- Killington Resort
- Sunday River
- Loon Mountain Resort
- Alta Ski Area
The pass will be released in Spring 2018 and the prices are yet to be announced.
Vail Resorts changed the landscape of the North America ski market when it introduced the Epic Pass back in 2008.
It essentially reduced the Vail season pass to a third – $600 from nearly $1,800, and included 14 mountains.
The business aim was to get money and commitmment up front and encourage loyal customers to explore other resorts more freely.
It gave skiers and riders the opportunity to move, explore, save and not suffer from bad snow troubles as much.
A season pass at this price rewards those committed to the mountains.
The Epic Pass for this 2017/18 season, bought at the right time, cost $769.
The resorts include:
- Afton Alps
- Arapahoe Basin Ski Area
- Beaver Creek
- Heavenly Mountain Resort
- Mt. Brighton
- Northstar California
- Park City
- Stowe Mountain Resort
- Whistler Blackcomb
- Wilmot Mountain
These collective passes are good value and ways to explore the mountains in the web of North America’s resorts.
Within the pass’s circle, different ski playgrounds are brought together, often ones that are very different and each with their own values, style and attractions.
Jackson Hole’s reputation for being a ‘steep and deep’ freeriding haven couldn’t be be further from Deer Valley’s traditional standing and snowboarder-free slopes.
But both are something to see and ski.
It’s going to be interesting to see how this all unfolds as we get more information about the Ikon Pass, that’ll be active as of next season.
Keep clicked in here as more Ikon information is released:
Some Ikon Pass stats for the figure heads:
- Destinations: 23
- States: 9
- Canadian Provinces: 3
- Total Acres: 48,840
- Vertical Drop: 70,192 ft
- Trails: 2,790
- Lifts: 434
“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said the Chief Marketing Officer for Alterra Mountain Company, Erik Forsell.
“We’ve curated a community of iconic destinations.
“We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure,” Forsell added.
More on the recent history of the Aspen Skico/ ski market/ US resort news here on PlanetSKI:
And check back in for our editor’s analysis:
How it may impact on us European skiers and snowboarders who head across the pond.
Should we buy a season pass even if only going for a week or two?
See here for the main PlanetSKI news page with all the latest stories from the mountains.
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