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SKI FLIGHT FREE IS LAUNCHED

A new website and campaign is launched to persuade people to shun flying and use other ways to travel to the mountains.

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Ski Flight Free is a new campaign that encourages skiers to travel to the Alps without flying.

It is a not-for-profit independent campaign started by our good friend, Iain Martin.

He works as a digital marketing consultant within the ski industry.

Independent research by climate change consultancy Anthesis has shown that travelling to a ski resort by train generates less than one fifth of the emissions of flying.

Even four people travelling by car can cut emissions by a third compared to flying.

“The goal of Ski Flight Free is purely to try to reduce CO2 emissions by skiers travelling to ski resorts,” said Iain Martin.

“Climate change represents an existential thread to the ski industry. Time is running out to prevent irreversible damage to the planet.”

“We need governments to make systemic change, but as the inspirational Greta Thunberg points out: ‘No one is too small to make a difference’.”

Skiers can make a difference by choosing to travel by train or car instead of flying.

By train to the Alps

By train to the Alps

Even if it’s only once, they will still be reducing CO2 emissions and making a difference.

You can find out more here about the Ski Flight Free campaign.

The website includes advice on how to book train travel, as well as information about sustainability projects by tour operators and resorts.

Here on PlanetSKI we will be doing our bit next winter.

Next winter we will be taking the train where possible, off-setting the carbon cost of all our flights, supporting our partner Protect Our Winters and doing whatever we can – large or small.

We will also be launching a special environmental section on our new web site when it is launched next month to promote understanding and champion green initiatives.

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