Reaching your Target Skiing Audience:
Do you want to reach a large and targeted audience of skiers/snowboarders and outdoor sport enthusiasts from a trusted and authoritative snowsports web site and its social media platforms?
In the winter we have up to 120,000 unique visitors per month and they looked at over a quarter of a million pages per month. We have 17+K followers on Twitter, 8.5+K friends on Facebook and 2.1+K on Instagram.
We have written more than 12,000 news stories alone since PlanetSKI started in November 2008 and they have received 30.7m views.
In the summer we continued to have an engaged readership with an average of 1,500+ readers per day in August 2019.
In the winter it is more than double that.
It is not all about numbers though; we have an informed and passionate snowsports readership who respect PlanetSKI and the content we produce.
We update the site on a daily basis.
Where we differ from other web sites is that we cover your product in the editorial content of the site and we offer significant social media engagement and promotion.
Our social media presence is the fastest growing area of our promotional activities.
If you want to tell people in the snowsports world what you offer then PlanetSKI might be the place to do it.
All stories we write though are at our discretion and we reserve the position to write what we want.
Our highest-ranking stories have more than 100,000 people reading them so that could be a lot of people looking at your product. We can’t guarantee they will buy it, but we can guarantee they will hear about it.
Primarily though we want to strike up a relationship with you and your company.
We view the people that work with PlanetSKI as partners, rather than advertisers, as we promote your product/services through our platforms.
Among our main partners are Les3Vallees, Crystal Ski, Norway – Home of Skiing, The French Pyrenees, Austria National Tourist Office, Ellis Brigham, Iglu Ski, Pierre et Vacances, Inghams, Intersport, Decathlon, Ski Amis and Tirol Tourism.
We also have many other UK tour operators and agents: Ski Solutions, Zenith Holidays, Erna Low, Purple Ski, PowderNShine, SNO, Esprit Ski, Ski Total, snow-wise, Ski World, Ski Weekender, Direct Adventures, Mountain Heaven, Freshtracks, Mountain Tracks, Destination Ski, VIP Ski, Andorra Resorts and others.
Service providers include The Warren Smith Ski Academy, Huski, Snoworks, ESF, the International Ski Travel Market (ISTM), MPI brokers, Ski Press, The British Alpine Ski & Snowboard School (BASS) and Bens Bus.
From the well-known European resorts like Courchevel, Meribel, Val Thorens and Verbier through to the Aosta Valley, Arcs 1950 and Les Menuires.
We suggest you look at the site and decide if you think it is something you want to be associated with and whether PlanetSKI readers will be interested in your product.
What we primarily offer is exposure and coverage through the web site and increasingly our social media platforms.
We have a significant presence in social media and unlike some other leading ski web sites all our social media numbers are genuine.
We can utilise this presence to your advantage and is a main platform for inter-action.
Our readers are loyal, interested and come back for more.
We have a significant number of keen skiers/boarders who simply can’t get enough of skiing and we also have a large number of people within the British ski industry and beyond looking at the site as they keep informed about the ski world.
Our editorial line is trusted, authoritative and uncompromising; and that, we believe, is our strength.
Advertising, Promotional & Marketing Opportunities:
We have a range of advertising, promotional and marketing opportunities for you to get your message across to the broad cross-section of keen skiers and snowboarders.
From advertisements to sponsored features and news items, affiliate selling, videos and opportunities to support different areas of the site. These include the PlanetSKI weekly snow report, the videos and the blogs.
We have a range of different partnership packages, Bronze, Silver, Gold and Platinum. Each category has a further ‘Plus’ option with additional benefits.
We have a growing number of clients taking packages in the summer months.
Packages start from as little as £250 in the winter.
For further information please email us at firstname.lastname@example.org or send a text message to + 44 (0) 7802 483472.
We can then send you full details and prices of all the various options.
Each winter 90% of companies renew their association with PlanetSKI.
Clearly something is working!