News Headlines     |     


Friday October 26, 2018 - Email this article to a friend

More than a third of people are considering skiing or snowboarding outside the EU as a result of Brexit, according to a survey.

The findings come from the leading all-inclusive tour operator, Club Med.

It has just published its sixth annual Ski Report, The Changing Landscape Of The Ski Market.

The results are based on an online opinion poll carried out in August with 1,000 adults, 700 of whom had been skiing in the past year.

"As Brexit looms and with the official exit from the EU due to take place during the upcoming ski season, the political and economic climate is having an impact on people's holiday decisions," the report says.

"However, 84% of Brits are still likely to go on a skiing or snowboarding holiday despite Brexit."

Club Med Ski ReportClub Med Ski Report

Despite the vast majority saying Brexit won't stop them going on holiday, a significant number - 29% - are putting off making their ski holiday arrangements until a final Brexit deal is agreed.

The report says there also appears to be a positive impact on all-inclusive holidays with 57% of people considering all-inclusive ski holidays as more appealing, "since it takes away much of the nervousness around currency fluctuations".

But signs that the impending departure of the UK from the European Union is on people's minds are there with 34% of those polled saying Brexit might make them rethink their holiday choice.

The reasons given for looking outside the EU include the fear that holidays in the Euopean Union will be more expensive after Brexit and that visas may be required to travel there.

Destinations in Eastern Europe are also becoming an increasingly popular option.

Croatia, Slovenia and Bulgaria all feature in the top 10 of possible destinations.

For now some of the major EU ski countries are continuing to thrive.

28% of those polled chose the French Alps last winter, making it the top ski nation for Brits.

Club Med says its figures so far for the season ahead reinforce the popularity of both France and Italy with sales up by 10 per cent against last year.

People say they are looking for value for money more than ever.

Club Med ski reportValue for Money - source Club Med

More findings:

  • Europe still accounts for the vast majority of ski holidays taken by Brits but its dominance has fallen by almost 10%
  • 87% of respondents visited a European destination in the 2017/18 ski season compared to 96% in 2015/16
  • In the same period, the Americas grew from 8% to 16% with an even split between Canada and USA
  • Brits have discovered destinations as far as Argentina, counting for 1% of British ski holidays last season
  • Asia and Australasia showed a small increase with China, Japan, Korea and New Zealand accounting for 4% of ski holidays between them.
Club Med ski reportMost popular - source Club Med

Club Med ski reportUndiscovered ski destinations - source Club Med

The Club Med Ski Report also looks at the growing use of technology on our ski trips.

One in five Brits took an action camera such as a GoPro (23%) or an activity tracker such as a Fitbit (21%) on their last ski holiday.

More than one in ten (13%) say they would pack a drone to take on their next ski or snowboard holiday.

For more details, you can find the report here.


See here for the main PlanetSKI news page with all the latest stories from the mountains.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news


Related Articles

PLANETSKI'S SKI DEALS: WINTER 19/20 (Friday May 17, 2019)
PLANETSKI'S APRIL DEALS CLUB (Wednesday April 24, 2019)
AVOIDING THE CROWDS (Thursday April 18, 2019)
PLANETSKI'S MARCH DEALS CLUB (Sunday March 31, 2019)
DIY TO ANDORRA (Wednesday March 13, 2019)

With thanks to our main sponsors...

Platinum partners

Bronze partners