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ISTM HEADS TO CHINA - James Cove, Skiwelt, Austria
Saturday March 30, 2019 - Email this article to a friend

The International Ski Travel Market is hosting an event in China next winter as interest in skiing surges in the country. NEW




It will be held in Thaiwoo from January 5th - 7th 2020.

ISTM is now in its 6th year in Europe as this year's event was held in Ski Welt this week.

120 buyers and sellers from across the world were present - sealing the deals that make the snowsports industry run.

There were delegates from China, Japan and Vietnam -  alongside the ones from Europe and North America.

ISTM 2019, Skiwelt, AustriaISTM 2019, Skiwelt, Austria















"The 2022 Winter Olympics in Beijing have created huge interest and the Chinese market is now one of the fastest growing ones in the snowsports world," said the MD of ISTM, Luke Boulton.

‘Many other destinations around the world are now trying to attract the Asian market and we are planning for this to become an annual event."

Luke Boulton, ISTMLuke Boulton, ISTM















We have reported in the past on the huge growth of skiing in China and the expansion of the snowsports market in Asia.

For the Spirit of the Mountains - PlanetSKI: Number One for ski news


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