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Thursday October 27, 2016 - Email this article to a friend

The UK's largest ski travel agent has unveiled its new all-singing and all-dancing web site. And rather good it looks too.

Iglu has been at the forefront of the expansion of digitial development and on Thursday, ahead of the opening of the London Ski & Snowboard Show, it unveiled its new web site.

It launches to the public on Tuesday November 1st.

Iglu Ski has been operating for 18 years and it upgrades the existing web site that is 6-years old.

It sells holidays from more than 60 different tour operators.

"We have always wanted to make it simpler and easier to help get people to the ski slopes and this is just the latest developemnt as Iglu evolves. More young people are online and operate in the digital age and we need to reflect this. Skiing is also about attitude, not age," said the CEO of Iglu, Richard Downs.

"Skiing needs to be operating in the digital world," added Richard.

Key features of the site include; a modern attractive design, a more engaging user experience including new responsive design and enhanced search logic.

"The site is packed with new features that were designed and conceptualised by skiers, for skiers. We've utilised the wealth of knowledge we have in the team and created digital solutions to known barriers to booking ski holidays. From search optimisation and contextualised pricing to package clarity and impartial recommendations, the site celebrates Iglu Ski's 18 years of expertise,said the head of Digital Marketing, Laura Clark.

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"Iglu stays ahead of the game again. We've taken the best website in the Winter Sports industry and made it even better. We now have more detailed searches at a faster speed on a website that holds more ski resort information than any other in Europe.  This now sets the standard for the whole UK industry," said the Iglu Sales Director, Adam Johnson.

From design to UX and development, the project was delivered by Iglu's in-house team.

It aims to align developing technology with advancing consumer needs.

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What's NEW?

Responsive design

Over 51% of Iglu's 1.6 million annual users come to the web site via mobile and tablets.

The new site will be 100% responsive so will automatically adapt display to fit devices of any size.

The upgrade, in addition to site architectural changes, will also support new and innovative marketing strategies.

Modern look

The whole site has had a refresh to give it a contemporary look and feel according to the designers.

The layout uses larger images, improved location maps and introduces iconography to better communicate package inclusions and property features.

A larger navigation makes better use of Iglu's editorial content.

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Iglu has built a new faceted search design to allow for complex multi variable search queries and introduced new search parameters to link its expert knowledge with the online search experience.

New search parameters include:

  • Resort and property recommendations (e.g. family, non-skiers, après ski)
  • Property feature refinement (e.g. hot tubs, ski in/ski out)
  • Property size filter to refine by property capacity
  • New filters will allow results refinement by promotion type (e.g. lift pass offers, family discounts ect)

The new site will display multiple dates for the same property so customers can compare dates easier.

Prices shown will dynamically change according to the party size selected, so you will only see prices based on occupancy relevant to you.

 "As well as the new slick, modern & responsive design, the new faceted search is a real winner - it's great at finding skiers what they're looking for. You can filter by resort attributes, price, property features and offers and the results update dynamically and immediately - it really is slick and in my opinion a cut above anything else out there," said James Box, Head of Ski Product.

Holiday information

Further improvements have been made to the holiday information page to allow customers to view and select variable holiday dimensions that are available for the holiday viewed.

These include alternative flight combinations, catering options and even promotional choices that are attached to the package, all with price difference indicators so customers can see the value in their choices.

Transfer times between airports and resorts are now displayed according to your flight selection.

Iglu has improved visibility on holiday extras when they are included in a package to better contextualise pricing.

The image carousels have also been upgraded to support new media channels including video, enhanced resort and property location maps and Google street view.

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