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SNOWSPORTS INDUSTRY GATHERS IN CORTINA NEXT MARCH
Friday December 16, 2016 - Email this article to a friend

The 4th International Ski Travel Markets takes place in Italy in March with new elements boosting participation. Once again PlanetSKI will be there & running the industry forums. NEW

The International Ski Travel Market will take place 12th - 14th March, 2017 at the Grand Hotel Savoia in Cortina.

A new initiative has been announced where by resorts can benefit from group pricing.

Courchevel and Val d'Isere in France have made the most of the newly introduced pricing strategy for groups and have co-ordinated multiple suppliers to exhibit at the event.

"We want to develop our exhibitor and supplier base and in turn ensure ISTM continues to provide a variety of product for our hosted buyers," said the ISTM director, Luke Boulton.

"By creating promotional rates for groups, we managed to find a way to do this whilst retaining the integrity of the event and giving our exhibitors a better opportunity to showcase their product and make a greater impact on the buyers," he added.

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Icelandic exhibitors North Sailing, which exhibited for the first time at the 2016 event, will present its new ski product based in Norway alongside its Icelandic ski tours.

Virgin Limited Edition will attend for the fourth time in a row featuring its property, The Lodge, Verbier.

"We are fortunate to have the support of world-class destinations and products. We aim to continue to provide an uncomplicated, extremely valuable and time efficient service to support the growth and development of the businesses in the ISTM community," Boulton added.

There is a record attendance from French and Italian exhibitors for this year's event.

To join the Buyer Programme for ISTM 2017 visit the site here.

The event started off in Kitzbuhel in Austria in 2014 and then moved to Davos in Switzerland the following year.

See here for our report from Kitzbuhel and then from Davos in 2015.

In 2016 it was in the Otztal Valley near Soelden in the Austrian Tirol.

The PlanetSKI editor, James Cove, runs the industry forums that are held in the morning before the business of the day gets underway.

All the hot and relevant topics facing the industry are looked at and James will be back again in Cortina

The event used to be run by Reed Exhibitions, but it has been taken over in a management buy out by one of its founders, Luke Boulton.

See here for news on that.

See here for the main PlanetSKI news page with all the latest stories from the world of snowsports.

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